How Bad Web Design Impacts Your Ability to Grow an Audience

There are two things to keep in mind when building a web design. The number one thing is if no one on the internet knows about your brand, you can design your website using different strategies to drive traffic. 

The second thing is, even if you succeed in bringing visitors to your website, what is the point if they are not satisfied with what the website has to offer to them? 

It is important to understand that a good web design makes it easier to convey the intended message to the audience also while engaging with them. 

A web design involves planning and execution to build the structure, content, and appearance of a website. Your business can only grow just as much as the audience involved in it grows too. 

Businesses should not just focus on making sales but also intend to serve the customers. What makes a business stand out depends upon how well it focuses on delivering values to the customers. 

A website is a medium through which the audience gets to use your products and services. No matter how excellent your products or services are, without a good web design, you cannot convince the customers otherwise. 

Creating a website can be free, but that most certainly will not drive traffic to your site. A web design company can help you address the issues you are facing while getting the features right.

To begin with, communicate what kind of a website you need. In addition to that, determine the kind of support you require and be in sync with the designer. Furthermore, pay attention to the little details and plan the budget you are willing to spend. After all, a web design is a long-term investment and not just an expense. 

For instance, you can google something like new york web designs, and find out companies that are ready to offer what you are looking for in your ideal website. 

Let us quickly discuss the reasons responsible for a bad web design costing you the audience growth.

  1. Poor Navigation 

When a user visits your website for the first time, its structure and labels create the first impression. Navigation through your website must be easy and accessible.

Not just the landing page but the whole website must compel the user to take the intended actions. Using Analytics, you can track which landing pages had frequent visitors and optimize those pages.

If the navigation is poor, it affects your website ranking and makes it difficult to convert leads into customers. To avoid this, keep these points in mind:

  • Descriptive labels look good on search engines and visitors.
  • Providing information and answers should be the goal.
  • Minimize the number of links on the webpage.
  • Structure the order of the website; the best always comes first.
  • Make good use of Analytics and do the changes when needed.

If the process sounds strenuous, you can reach out to any reliable web design and development company to fulfill your website goals.

  1. Slow Website Performance 

There was a time where visitors had the patience to stick through the website till the end. It takes a few seconds to convince the visitors to check the competitor’s website simply because your website is too slow to load. 

Even if your website is optimized with SEO strategies, Google finds it difficult to rank a slow-performing website in its search engine. In short, slow websites kill conversion rates. If the visitors leave the website dissatisfied, they most certainly won’t return in the future. 

A well-structured marketing website design aids in driving traffic to the site and turns visitors into customers. To begin with, you can conduct a site speed test to check the quality of your website. If it loads in three seconds, it means your website is performing well and qualifies to rank in google. 

To increase the site speed, you can enable caching, reduce the size of the images, remove add-ons and plugins, and minimize the web code. These changes will result in a better user experience.

  1. Poor Content

One of the most effective ways to communicate your brand’s purpose on a website is by creating content that people want to see. The structure of the content and its placement determines the ranking of the site. If your website isn’t performing well, it is difficult for the audience to find you. 

Web design goes hand-in-hand with good content. For effective web content,

  • Write content that ranks well in search engines and keep the language lucid. 
  • Ask the five W’s and H to cover the basic questions.
  • Use powerful headlines and subheads to grab visitors’ attention.
  • Insert SEO keywords, hashtags, and phrases.
  • Use bullets and whitespace wherever needed. 
  1. Incompatible With Mobile Devices

If your website is struggling to grow an audience, one reason could be its incompatibility with mobile phones. The Internet is an accessory that you carry wherever you go. It is therefore important to sell your brand even in your pockets. 

The users most likely abandon sites if they have to pinch or zoom in on the screens constantly. Through HTML and CSS, you can resize, shrink, hide, or enlarge a website. However, do not implement the mobile site on a different domain that results in technical issues. 

Google takes responsive websites seriously. To grow your business organically, make sure your website is compatible with monitors, tablets, laptops, and mobile devices. 

  1. Not in Compliance With SEO 

Let us say you have built an SEO-friendly website in the beginning. Your website continuously performed very well in the rankings. However, you decided to stop using SEO strategies on your website. 

You will notice that the website performance slowly drops down, leading to a decrease in organic traffic. Operating a website is similar to running a marathon. To outrank your competitors, you have to keep up with the trend to list on the search engines. 

SEO is a long-term commitment that remains valid as long as you want to run a successful website. If you do not maintain an SEO-friendly site, you will lose multiple chances to rank, even lose earned links and loyal visitors. 

  1. No Brand Presence

The fact is that the majority of the existing and potential clients are spending a lot of time on social media. A website turns out to be the first point of contact for visitors. 

If you manage to impress them with your website marketing, the right way to keep them hooked is to redirect them to your social media accounts. It is your responsibility to use consistent brand strategies across different channels to attract new clients. 

A good website follows a user-centric design. The more effectively you engage with the customers, the better ranking your brand receives. Make space for people to get to know about your brand on a personal level.

The goal must always be to remain valuable and relevant to the audience. Therefore, focus more on helping the customers than selling.

Key Takeaway

A good website communicates what you want to say. A custom web design determines how you want to say it. As a brand owner, you cannot afford to compromise on any of the above elements. 

If your website is badly designed, you can anytime redesign your website to improve its performance and boost customer conversion rates. 

It is good to look around for some web design inspirations or even better if you can hire web design firms to do the job for you. That way you can save yourself a lot of time and let the experts bring your vision into existence.

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