How to use Web Design to generate more leads is the question. First, it’s important to remember your website is a lead generation tool. It’s not a brochure or a reference site for your company. It should be created with one purpose; to convert readers into leads.
The best way to do this is by creating a lead capture form. This is a form where people can sign up to receive more information about your business. In this article, we’ll go over the best ways to create a great lead capture form.
Use a clear call-to-action
Giving your website visitors a clear call-to-action reduces lead generation time. It’s like having a sales person standing behind your website visitors shouting, “Please, sign up to our mailing list!”
Create a call-to-action asking your website visitors to sign up to your mailing list. You can do this using a button or a link.
When using a button, make sure it stands out on the page. You can do this by changing the colour and using a contrasting font.
Alternatively, using a link is a great way of adding a call-to-action. You can do this by making the link a contrasting colour and bolding it.
Add a social share call-to-action
Your website visitors are likely to be on social media. Some of them may even be following your brand. That’s because social media is a great way to connect with potential consumers.
That’s why it’s important to add a social share call-to-action on your website. This will show your audience that you’re active on social media and that you’re interested in engaging with them.
To add a social share call-to-action, you can use a button or a link.
For buttons, you can use the same strategy as a call-to-action button. Change the colour and make it bold.
Alternatively, you can use a link. This is particularly useful if you want to create a call-to-action to a particular social media channel. By using a link, you can include the social media channel in the link text.
Add clear, concise and compelling copy
Your call-to-action button and link need to be clear and concise. This is because it’ll make the conversion process easier.
The copy needs to be compelling. This is because you want your website visitors to convert into leads. If they don’t find the call-to-action compelling, they won’t convert into leads.
Use a clear and compelling headline. This will encourage your visitors to learn more about the benefits of signing up to your mailing list.
Use clear and concise copy. You want to be explicit about your call-to-action. You can do this by including a clear statement such as “sign up for more information.”
Tip: if you want to learn more about copywriting, check out our article on copywriting.
Include a link to an alternative landing page
Your call-to-action should be clear and compelling. However, there’s a chance that it won’t convert into as many leads as you want. If you want to increase your lead generation, you should include an alternative landing page.
This landing page should be designed with conversion in mind. It should include clear and compelling copy and a clear call-to-action.
Add a personalized message
Your call-to-action will be more compelling if you add a personalised message. This will show your website visitors that you’re interested in connecting with them.
To use a personalised message, you can use dynamic text. This is a great way of including a person’s name and a message that’s relevant to them.
Test your call-to-action
Don’t just add a call-to-action and assume it’ll convert into leads. Instead, test your call-to-action to make sure it converts.
You can do this by putting a call-to-action on one of your most popular blog posts. Use Google Analytics to see if a call-to-action button converts into more leads.
If you notice a difference in leads, you can use the same strategy for other blog posts. If you don’t notice a difference, create a new call-to-action.
Use a social media call-to-action
We’ve already mentioned social media call-to-actions. However, you can use more than one call-to-action on your website. For example, you can include a social media call-to-action as well as a website call-to-action.
When creating a social media call-to-action, you can use the same strategy as a website call-to-action.
However, you should make your call-to-action clear and compelling. This is because your audience is more likely to be on social media than signing up to your mailing list.
Capture the leads of your mobile visitors
When your website is viewed on a desktop, it’s viewed on a big screen. This means your call-to-action buttons can be big and bold. However, this isn’t the case when your website is viewed on a mobile device.
This is why you should create a mobile friendly version of your website. This is a version of your website that’s optimised for mobile devices.
When your website is viewed on a mobile device, the call-to-action buttons are smaller. This is because the screen is smaller.
You can use a responsive design to create a mobile friendly version of your website. This is a design that scales and resizes with your website visitors.
Make your call-to-action stand out
If you want to increase lead generation, you should make your call-to-action stand out. You can do this by adding a border, a background colour or a box around the call-to-action.
You can also use text to make your call-to-action stand out. This can be done using a contrasting colour, size or font.
If you want to learn more about design, check out our article on web design.