You log onto your favorite online shopping platform. You don’t only love the products. What keeps you coming back is the level of customer service. Every query or concern receives prompt feedback.
And, that’s not all. They know you so well that you get product recommendations. Look at how Netflix manages to advise on movies you would like.
Artificial intelligence software tracks what type of content you interact with and how you interact with the said content. The streaming service will then suggest similar shows that may be of interest to you.
The level of personalization makes you feel quite special. The websites achieve all that with technologies like artificial intelligence and chatbots.
Talk to any web designer who keeps up with the present and emerging trends. They will tell you that such innovations are revolutionizing web design in so many ways. We will explore some ways in our article.
- Chatbots Improve or Redefine the UX
User experience (UX) is a critical factor in web design. Visitors to your website must have an easy, enjoyable time while on your platform. Yes, design, layout, color choice, and content play a huge role.
But, a well-constructed chatbot makes the experience better. You get features like automated responses and adding to online carts easily. Others are ordered tracking and product recommendations. AI chatbots also help with conversational marketing, thus better engagement with customers.
Take a look at e-commerce platforms like Shopify. The web builder has chatbots for almost every stage of the shopping process. Such include:-
- Shopify questions and answers bots that assist as you shop
- Best chatbots apps provide product recommendations based on past purchasing behavior
- Shopify auto-checkout bot to help customers complete the shopping process
- Shopify sneaker bots if you like to get your hands on limited-edition sneaker brands
The best part is accessing the best Shopify bots is not difficult. If you prefer to build your own, search online for how to make a Shopify bot. You will find tons of tutorials to get you started.
The other option is to check out the Shopify apps store. You get both paid and free chatbots apps, depending on what you need.
- The Growing Popularity of Artificial Design Intelligence (ADI)
Web designers have a fantastic tool within their reach. The innovative artificial design intelligence (ADI) can create custom websites on its own. The technology does not in any way, reduce the critical role of web designers.
The professionals must still come up with the ideas. They then feed the ADI with the information and let the machines take over the design process.
Take the example of Microsoft Sketch2 code. The technology will convert the designer’s hand drawings into structured HTML prototypes.
No more dependence on templates or coding knowledge to get a website up. Self-learning algorithms analyze existing sites to determine what works or not. The machines then come up with personalized designs. They base such on a deep understanding of what the target audiences want.
Web designers can use such tools to take care of repetitive, time-consuming tasks. And, clients can save on costs with such software. Such tools do not need users to have technological or web design skills. That means the site owner only calls in the web designer at specific points if need be.
- Virtual Assistants and Voice Search Functionalities
Voice search and voice assistants bring one thing to the table, which is convenience. If you used such innovation in the early days, you know how frustrating it would be.
The machines would have a hard time recognizing or interpreting some words. The automation would take time to understand what you were saying. But now, speech recognition has improved due to artificial intelligence.
Voice search improves the user experience on the website. Don’t you find it easier to speak rather than type commands? Well, research shows that 71% of people do. In the US, 51% of customers use voice assistants when researching products. And, 25% of the global population use voice search on mobile devices.
Incorporating such technologies improves the UX of the website. Such AI innovations can help build traffic by improving SEO, and improving stay rates.
Are you running a small business? Learn more about how to improve SEO by clicking on this link.
- Data-Based Decision Making With AI
Web designers must understand what the audiences need. That is the best approach when coming up with concepts or designs. If they do not undertake proper market research, they could miss the mark.
And, reliance on client briefs may also not work. The truth is few business people understand the role of proper market research. In the end, you could have a beautiful website that does not attract the right people.
AI technologies like machine learning help in coming up with. the right web designs. The AI analytics tools provide data and insights to guide the design process.
And it doesn’t stop there. AI technologies keep on ‘learning’ by observing user interaction on the pages. It takes into account factors like personal preferences, customer interaction, and needs. The software then provides recommendations or customizes specific features to meet user preferences.
Predictive reporting provides information on design aspects. Platforms like LinkedIn use artificial intelligence software. Such help with job recommendations, profile optimization, and suggestions for connections.
Artificial intelligence is also helping in quality testing. Clients don’t rely on dubious reports on the performance or functionality of the sites. Ai-powered Analytics reduce human error and improve the reliability of the processes.
Artificial intelligence and chatbots are game-changers when it comes to web design. The technology learns human behavior to provide the best user experience.
Like in the case of Netflix, you get content recommendations. Ai chatbots can improve the user experience.
Customers get quick responses to queries and concerns. The chatbots also help with the personalization of services. They can for example give product recommendations by observing past behavior.
Investing in such technologies does not need to break the bank. If you, for instance, browse the Shopify app stores, there are plenty of bot options. These include both paid and free ones.
You can also make a Shopify bot from scratch. It allows you to keep a tighter rein on expenditure. And, you get a lot of flexibility on customizations, as per your needs.
Without a doubt, there are a lot of benefits to using AI in web design. But, human beings still have a critical role to play.
Automation can only improve upon the information the users feed the machines. That means humans maintain control over creativity and final output.