Natural Endocrinology Specialists (NES) was founded by Dr. Linda Khoshaba. Her office is located in Scottsdale, Arizona, however, patients all around the Phoenix valley use her as their primary doctor.
Dr. Linda Khoshaba, NMD, FABNE is the founder of Natural Endocrinology Specialists (NES) and is a physician that is Board Certified in Naturopathic Endocrinology. She is a Fellow of the American Board of Naturopathic Endocrinology (FABNE) which is a specialization certificate which required additional training and examination to a naturopathic medical degree.
She has been practicing in this field for almost a decade and has treated over
thousands of patients. She specializes in treating hormone imbalances in conditions such as Hashimoto’s and Graves thyroid disease, adrenal dysfunction and female and male hormones.
Linda approached us when her company was in the first year of business. She was looking for a way to generate leads through SEO because she wanted a marketing strategy that would bring her leads cost effectively.
SEO (Search Engine Optimization) is the process of improving a website’s visibility and ranking on search engine results pages (SERPs). It involves optimizing on-page elements, creating high-quality content, and building a strong backlink profile, among other strategies.
Benefits of SEO include:
In summary, SEO helps businesses reach their target audience more effectively and efficiently, leading to increased visibility, credibility, and overall online success.
Essentially, Linda’s website was starting from zero. The site lacked performance and it got little to no traffic.
Our strategy was simple:
Our first step was to redesign Linda’s website with a focus on user experience, SEO best practices, and strong branding. We chose modern tools and platforms that were mobile-friendly, fast-loading, and easy to navigate. We collaborated closely with Linda to understand her brand identity and values, which helped us create a visually appealing and cohesive design that resonated with her target audience.
In addition to the aesthetic improvements, we incorporated a clear and consistent brand message throughout the site, from the logo and color scheme to the tone of voice used in the content. This strong branding not only helped create a memorable impression on visitors but also reinforced Linda’s credibility and authority in her niche.
We also made sure to optimize the site’s structure, prioritizing simplicity and intuitiveness. This allowed users to easily find relevant information and navigate the site, which in turn improved engagement and conversion rates.
This comprehensive website rebuild established a solid foundation for Linda’s online presence, setting the stage for the other elements of our SEO strategy.
“Clients have told me they chose me because they liked my website so much. It spoke to them!” — Linda Khoshaba
We conducted extensive keyword research to identify high volume, relevant keywords for Linda’s business. Using this data, we built dedicated landing pages for each of these keywords, with the goal of maximizing search engine visibility and capturing user interest.
Each landing page was meticulously crafted with the following elements:
a. Engaging content: We created high-quality, informative, and engaging content that addressed the needs and interests of her target audience. By offering valuable information and solutions, we encouraged visitors to trust Linda’s brand and consider her products or services.
b. Clear call-to-action (CTA): Each landing page featured a clear and compelling CTA, which guided visitors toward the desired action, such as signing up for a newsletter, requesting a quote, or making a purchase. This helped improve conversion rates and generate more leads for Linda’s business.
c. Visual appeal: We ensured that each landing page was visually appealing and aligned with Linda’s brand identity. This included using consistent fonts, colors, and imagery to create a cohesive and professional look that strengthened her brand image.
d. On-page SEO: Each landing page was optimized for on-page SEO factors, such as keyword-rich titles, headers, and meta descriptions. We also paid close attention to image optimization and internal linking to maximize the landing pages’ search engine performance.
e. Mobile responsiveness: Recognizing the growing importance of mobile traffic, we ensured that all landing pages were responsive and easy to navigate on mobile devices, providing a seamless experience for users across all platforms.
By building targeted landing pages that combined engaging content, strong branding, and effective SEO, we were able to attract and retain more visitors to Linda’s website, ultimately increasing the likelihood of conversions and driving business growth.
To attract high-quality traffic and improve Linda’s website’s search engine visibility, we implemented a strategic keyword optimization plan. This involved placing the right keywords throughout the website in a natural and effective manner. Our approach included:
a. Keyword Research: We conducted thorough research to identify relevant, high-volume, and low-competition keywords that aligned with Linda’s business goals and target audience. This data-driven approach ensured that we targeted the most valuable search queries for her niche.
b. Content Optimization: We carefully integrated the selected keywords into the website’s content, ensuring that they appeared naturally and contextually. This included incorporating keywords into headings, subheadings, body text, image alt tags, and URL structures, all while maintaining readability and providing value to users.
c. Meta Tags: We optimized the website’s meta tags, including title tags and meta descriptions, by including the targeted keywords. This not only improved search engine visibility but also increased click-through rates by providing users with a clear and relevant preview of the page content.
d. Long-tail Keywords: We focused on long-tail keywords, which are longer and more specific search queries that typically have lower competition and higher conversion rates. By targeting these keywords, we were able to drive more targeted and valuable traffic to Linda’s website.
e. Keyword Monitoring and Adjustments: We continuously monitored the performance of the targeted keywords and made adjustments as needed to stay current with search trends and maintain optimal search engine visibility. This proactive approach ensured that Linda’s website remained competitive and relevant in her industry.
By employing a strategic and data-driven keyword optimization plan, we were able to drive high-quality, targeted traffic to Linda’s website, increasing the likelihood of conversions and contributing to her business’s growth.
To generate authority for Linda’s website and improve its search engine rankings, we executed a targeted backlink outreach campaign. This involved securing high-quality backlinks from relevant and reputable sources within her niche. Our approach consisted of the following steps:
a. Competitor Analysis: We analyzed Linda’s top competitors to identify their backlink profiles and uncover valuable link-building opportunities. By understanding which websites were linking to her competitors, we could target similar sources and close the gap in her backlink profile.
b. Content Creation: We developed high-quality, shareable content for Linda’s website, such as blog posts, infographics, and videos, that provided value to her audience and demonstrated her expertise in her field. This valuable content served as a foundation for our outreach efforts, as it increased the likelihood of other websites linking to her site.
c. Relationship Building: We actively engaged with relevant websites, bloggers, and influencers within Linda’s niche, establishing relationships and creating a network of potential backlink sources. This involved sharing their content, commenting on their posts, and collaborating on projects, all with the goal of building trust and credibility.
d. Guest Posting: We identified websites within Linda’s niche that accepted guest contributions and pitched high-quality, relevant articles that included a link back to her site. This not only resulted in valuable backlinks but also positioned Linda as an authority in her industry and exposed her brand to a wider audience.
e. Link Reclamation: We monitored the web for unlinked brand mentions and reached out to the authors or website owners to request a link back to Linda’s website. This helped maximize the value of her existing online presence and secure additional backlinks.
f. Tracking and Analysis: We continuously tracked the performance of our backlink outreach efforts, analyzing the impact on Linda’s search engine rankings, traffic, and overall online authority. By monitoring these metrics, we were able to refine our strategies and focus on the most effective link-building tactics.
Through a targeted and strategic backlink outreach campaign, we were able to generate authority for Linda’s website, which ultimately contributed to its improved search engine rankings, increased organic traffic, and overall online success.
The results for Linda have been pretty amazing! Her website consistently shows up in Google for keywords that directly impact her bottom line! Here is a screenshot of some growth she currently has been experiencing
By using SEO, we have provided NES with a stable flow of leads without spending money on paid ads. She has grown her practice and hired more staff through one marketing channel. This shows the power of SEO. Here’s a screenshot of her Google Search Console when this case study has been written. Note: sensitive data has been retracted.
The purple line is the number of impressions here website showed up in Google’s search results while the blue line is the number of clicks her website recieved