Atlas Marketing Case Study

screenshot of Atlas Pain Specialists homepage

Atlas Pain Specialists is a Pain Management business located in Glendale AZ.

Dr. Sean Ormond is the owner and practicing physician. He has been working in the area for over 20 years and has an excellent reputation in the medical community. After starting his own practice, he was looking to increase his patient base.

The primary objective was to increase the number of new patients each month. Dr. Ormond wanted to focus on online marketing as his main source of patient acquisition.



To reach this goal, we utilized a combination of online marketing channels. The key elements of the plan were as follows: 

Content Marketing: Creating quality blog content on the website that provides useful information on pain management and tips for managing chronic pain. We also wrote and distributed press releases about his practice and the services he provides. 

Search Engine Optimization (SEO): DUSK Digital optimized the website and content for local search terms related to pain management. This made it easier for people searching for pain management doctors in the Phoenix region to find Atlas Pain Specialists. 

Paid Search: We run targeted ads on Google. These ads target people searching for pain management services in Phoenix. And are split into call ads, 24/7 ads, and ads during business hours.

Social Media Ads: Targeting the right people on Facebook and Instagram helped us to diversify even more. Yet the quality of leads from SM tends to be less in comparison to our other channels.

Atlas Pain Specialists
SEO & Paid Advertisement
Atlas Pain Specialists SEO graph results

Atlas Pain Specialists GSC. The exact numbers are redacted for privacy reasons.


Atlas Pain Specialists saw a tremendous increase in their online presence and customer engagement after partnering with us.

Their website traffic increased by over 20x. This was due to the implementation of SEO and content optimization strategies, which helped Atlas Pain Specialists rank higher on search engine results. Additionally, their website was updated to be more engaging and mobile-friendly which further contributed to the website traffic increase.

DUSK Digital also implemented a comprehensive pay-per-click (PPC) and social media marketing campaign to boost Atlas Pain Specialists’ online presence. 

Atlas Pain Specialists also saw a significant improvement in their online reputation. The agency developed a reputation management strategy to monitor and respond to reviews and customer feedback. This enabled Atlas Pain Specialists to address customer concerns quickly and efficiently, resulting in a positive impact on their online reputation.

Overall, Atlas Pain Specialists saw a marked improvement in their online marketing efforts. Their website traffic, conversions, and online reputation all saw significant increases in the first few months of partnering with the agency. This case study serves as a testament to the power of a well-executed digital marketing strategy.